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SIERRA DESIGNS シエラデザインズといえば60/40クロスの生地。マウンテンパーカの似合う男になりたい。
1965年、アメリカ・カリフォルニア州で誕生。
創始者であるジョージ・マークスとボブ・スワンソンの二人の青年はキャンプに明け暮れていたある日に暴風雨に見舞われてしまう。
そこで二人は命を失いかけるような危険な体験をして九死に一生を得ました。あらためてウェアやギアが命を左右するということを実感した二人はその経験を元にアウトドアにおいて命を託せるような道具を作りたいともの作りを始めた。
3年後には横糸にコットン58％、縦糸にナイロン42％という約60：40の比率をもつ素材である、60/40クロスを採用したマウンテンパーカを発表。瞬く間に全米にその名を知らしめることになった。
撥水性と通気性を両立させることに成功したこの60／40クロスは実に革新的だった。ヨコ糸にコットン58％、タテ糸にナイロン42％という約60：40の混紡比率をもつブランドの看板素材、60/40クロスを採用したマウンテンパーカを発表。
その革新的な素材は通称ロクヨンクロスと呼ばれ、マウンテンパーカーという普遍的なアイテムと共に現在でも多くのブランドに影響を与え続けている。
